marketing information systems

Monday, February 20, 2006

Goodmorning Nancy,

Below is my Purpose check list

Purpose/Outcome

The network I will be associated with in the near future essentially deals with market information.

The purpose of this network is two fold
  1. To provide market information to all agricultural stakeholders in the region.
  2. Strengthen market information systems at a national level

The benefits of the network will be measureable with respect to the type of service it provides to its clients for eg is data reliable, timely. The group's purpose can be accomplished by a combination of online and offline communication.

Target audience

We have a very wide target audience farmers, agro-processors, marketers and researchers. The network once it is functional will supply the type of information that will impact postively on the earning capacity of individuals. This in it self can be a motivator.

With respect to computer equipment and internet access we may have a slight drawback, it is something that has to be sorted out at a country by country basis.

Type of member interaction

Initially it will be focused around information eg documents, production, import & export figures for certain commodities. Personally, I will like to see some ongoing discussions(Q&A)

Time Frame

This will have to be determined by the group.

Guidelines

There must be rules to and guidelines which will be determined by our CARDI team at HQ. Facilitator maybe someone from CARDI HQ this is to be determined

Have a good day

Lisa

1 Comments:

  • At 8:36 PM, Blogger Nancy White said…

    Lisa, great job. One thing I want to bring up right away is that there are some new technologies being tested to allow interface between web systems like DGroups and mobile phones. Thus some of the information and data exchange that may be difficult in rural and field situations on the web can be managed via mobile networks. If you'd like, I can put you in touch wit h a guy developing such systems. I imagine they might be very useful in your work.

    Market information to me is a multi way information flow - am I assuming correctly? In other words there is important data that flows from agricultural organizations to the farmers, farmer to farmer, farmer to market and back to the researchers. This can be complicated. You may want to map out the potential flows - this would inform how you design this network. You might also think about subgroups and sub networks. This might be where the more conversational and Q&A interaction occurs.

     

Post a Comment

<< Home